Online retailing; party selling; selling to consumers via television, catalogs, and vending machines; and telemarketing are examples of nonstore retailing. Are these answer correct? Marketing intermediaries are important A new type of retail store that turned up in the last few years is the pop-up store. Portals try to prevent this by requiring that the prices shown on them match what restaurants charge for direct orderingbut restaurants can get around that with coupons, freebies, and other special benefits for those who order directly. But FatWallet has numerous competitors, so the payments it gets from retailers are almost all passed along to consumers. appropriately - so they are not susceptible to catastrophic losses. Channel partners are firms that actively promote and sell a product as it travels through its channel to its user. Companies strive to choose not only the best marketing channels but also the best channel partners. Each intermediary in the marketing channel A adds value in the terms of the functions it performs 5 Q In which way do intermediaries in the marketing channel enhance the value of a product for consumers? They are generally paid a commission for what they sell and are assigned to different geographical territories by the producers with whom they work. Intermediaries often provide valuable benefits: They make it easier for buyers to find what they need, they help set standards, and they enable comparison shoppingefficiency improvements that keep markets working smoothly. Online retailers can fit into any of the previous categories; indeed, most traditional stores also have an online version. Pop-up stores are small temporary stores. It was a real dramatic statement, Coultas says. Off-price retailers are stores that sell a variety of discount merchandise that consists of seconds, overruns, and the previous seasons stock other stores have liquidated. Intro-Into-Business: Ch. As Figure 8.1 Using Intermediaries to Streamline the Number of Transactions shows, by selling the tractors it makes through local farm machinery dealers, the farm machinery manufacturer John Deere can streamline the number of transactions it makes from eight to just two.
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